Where My Peeps At?

These squishy bunnies are number one in our baskets.

Editors of Late Checkout

April 13, 2025

Photo credit:

Well peeps, it’s been a good run.

This week, Instacart revealed egg-citing data breaking down the biggest Easter shopping trends determining our favorite seasonal treats. Reese’s Peanut Butter Eggs took gold, Cadbury’s crunchy pastel eggs came in third and Sour Patch Kids (?!) slid into sixth.

But the real shocker? Peeps didn’t even make the top ten. We’re calling fowl.

Photo credit: Amber Norris Photography / Getty Images

Love ’em or leave ’em, marshmallow Peeps have been a springtime staple since the 1950s—and they’re not going down without a sugar-coated fight.

Even with their complicated history and cavity-inducing ingredients, Peeps have become a cultural icon with a cult following. Every year, we see brands hopping to collab with the neon bunnies and chicks.

According to Food & Wine, there are creative dioramas, celebrity chef recipes and competitive eating contests. We’ve seen Peeps Icees, Peeps Sweet Marshmallow Creamer and even Peeps MilkBones.

Bottom line: It’s still a Peeps world — we’re just living in it.

If Peeps are still your #1, these picks are for you:

^{Every product on Late Checkout is independently selected by us. If you buy something through our links, we may earn an affiliate commission.} 

‍

Compartes Chocolate Dipped Easter Peeps

Discover delicious Chocolate Dipped Easter Peeps from Compartés, half-dipped in our signature milk and dark chocolates. The perfect Easter treat!

Shop now.

‍

‍

Betsey Johnson Rhinestone Peeps Small Crossbody Bag

The new Betsey Johnson x Peeps rhinestone bunny crossbody is the sweetest addition to your collection.

Shop now.

‍

‍‍

‍

Polly Pocket Peeps Playset

The PEEPS Brand goes micro with Polly Pocket with Polly and PEEPS dolls! The iconic PEEPS treat exteriors open to bunny wonderlands with themed details and activities.

Shop now.