Guava Is Summer's Juiciest Trend
Guava girl summer, anyone?

Sure, 2024 was ripe with Tomato Girl energy. But 2025? She’s tropical.
She’s pink. She’s pulpy perfection. After months of moody cherry reds and cranberry crushes, the fruit forecast is finally shifting. There’s a new queen on the cutting board. Welcome to the Guava Girl era: juicy, beachy and effortlessly rosy.

Big brands have clearly caught on. Tarte Cosmetics just dropped limited-edition ‘Guava Girl Summer’ Lip Products in partnership with Dunkin’, whose Tropical Guava Refresher rolled out earlier this summer. Summer Fridays introduced a Pink Guava Lip Butter Balm, Trader Joe’s added a Guava Fruit Spread that’s flying off shelves and starting July 1, Lady M’s Guava Mille Crêpes are making a return.
From sips to sweets, here’s how to get your guava fix all season long.
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Summer Fridays Lip Butter Balm Pink Guava
Juicy hydration with a glossy pink tint. This guava-flavored balm keeps your lips soft, shiny and sweet enough to skip dessert.

Fenty Butta Drop Guava Getaway Whipped Oil Body Cream
This tropical glow-up in a jar melts into skin with guava, gardenia and glossy hydration that hits like sunshine on bare shoulders.

Kopari Pink Guava Hair & Body Mist
Fragrance Story: The sweet scent of guava blends with vibrant mandarin and sun-kissed mango. A hint of vanilla adds warmth, creating a refreshing fruity escape with every spritz.

Glow Recipe Guava Vitamin C Bright-Eye Gel Cream
A potent, yet gentle brightening eye cream that visibly reduces dark circles, hydrates, and depuffs the entire eye area.

Coola Clear Sunscreen Mist - Guava Mango
This sunscreen mist brings tropical vibes poolside.