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Date Me, IRL
Nature’s candy just went viral.
They’re sticky, sweet and suddenly everywhere.
Medjool dates are having a major moment on TikTok, and we’re not talking about the dinner-and-a-movie kind. Creators are turning them into “healthy” Snickers dupes, stuffing them with nut butter, or just popping them straight from the pack. Turns out, dates are nature’s candy, and they’re quickly becoming the go-to sweetener for snacks that feel indulgent but won’t tank your wellness goals.
Joydays is riding the trend with its new Chocolate Date Bark, a better-for-you take on the viral snack that’s as functional as it is delicious. Chewy dates meet peanut butter, crunchy nuts, dark chocolate and a sprinkle of sea salt — all without dairy or added sugar. Realsy, the brand that basically said, “Let’s make this TikTok snack portable,” features organic Medjool dates filled with nut butter and has just a few clean ingredients (dates, nuts, sea salt.) Bonus: they’re individually packed and sustainably sourced, so you can snack clean on the go.
Then there’s Milaf Cola, the world’s first date-based soft drink. Crafted in Saudi Arabia, Milaf caters to the growing demand for healthier drink options and is already a sensation abroad. Making its UK debut this May, this fizzy newcomer is a superfood twist on a global favorite -- earning comparisons to the viral appeal of Dubai chocolate.
But this isn’t just a viral fling. Snack brands are tapping into a deeper shift: nostalgic treats made healthier, where familiar flavors meet ingredient lists you can pronounce. With more consumers ditching artificial sweeteners, the natural sweeteners market (dates included) is booming — and TikTok is accelerating that change, one bite-sized trend at a time.
Bottom line: dates are the future of sweet snacking — and honestly, they’re kinda crushing it.
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Joydays Dark Chocolate Date Bark
A sweet-meets-salty snack with chewy dates, roasted nuts and rich dark chocolate.
Milaf Cola
Milaf Cola is making its UK debut this May, but until then, you can find it in Dubai and select outlets in the Middle East.
Spring & Mulberry Date Sweetened Chocolate Bars
Spring & Mulberry date-sweetened chocolate bars are made with just two primary ingredients — cacao and dates and sold in four popular flavors including Pure Dark, Mixed Berry, Pecan Date, and Lavender Rose.
Realsy Pitted & Stuffed Medjool Dates
These individually wrapped stuffed dates pack clean ingredients — organic Medjool dates, creamy nut butter and sea salt — into a crave-worthy, fiber-rich snack.
Joolie’s Date Pops
Made with simple, wholesome ingredients with no artificial sweetener in four tasty flavors like Chocolate Brownie, Peanut Butter Jelly, Lemon Bar, and Cinnamon Bun.
