Gen Z crowned it chic. How Diet Coke became a cultural accessory instead of just a soda.

Food & Beverage
Travel
If you thought St. Moritz couldn’t get any more extra, you were wrong.


Culture
Glamour deems sausage dogs the low-key biggest fashion trend. Woof!
design
Branded restaurant merch is the next “post-ironic” trend. Mmmmkay.


Digital
Is this the beginning of the end for the Oscars? Or just the start? Starting in 2029, you’ll have to head to YouTube to find out.

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