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Bread just got a rebrand. From Taylor Swift’s sourdough obsession to Trader Joe’s apple cinnamon loaves flying off shelves, carbs are officially cool again.
L.A. restaurants are spinning sourdough into pizza, Charleston is bagel-proofing its weekends and cult bakers in California are going viral with violet crumbs.
This isn’t your grandma’s starter kit, it’s the cultural carb moment you knead to know about.
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