Holiday gifting is no longer about whatβs inside the box. This year, the wrap is the moment. Brands are giving December a whole new sensory category.

Think cola-scented paper, cinnamon-roll rolls and baguette-coded texture that legit feels like crust.

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Itβs silly. Itβs scented. And youβre absolutely supposed to think outside the box. Β
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Consider this your cheat sheet to the ultimate unboxing opportunity. Β
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