If your feed looks suspiciously red lately, blame chamoy. The tangy-sweet-spicy Mexican condiment has jumped from fruit carts to TikTok fame, Rare Beauty collabs and even the chip aisle.

Chefs are remixing it, brands are banking on it, and the internet can’t stop stuffing pickles with Takis in its honor.

Whether you’re into chamoy micheladas, candy pickles or just curious what makes tongues glow neon, this is the flavor moment you can’t ignore.
From the snack aisle to Sephora, chamoy is everywhere, and it’s only heating up.
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